Call for Articles: The Marketing Society of Gargi College is accepting Articles for it’s Annual Magazine Vol. 8: SUBMIT NOW!!

The Marketing Society 

The Marketing Society (TMS) at Gargi College always welcomes those interested in the field of marketing management. Their team provides a solid foundation of skills, attitudes and knowledge; while providing all round exposure and striving for expertise and perfection. TMS has always worked hard and always strives to be one of the front-runner colleges of University of Delhi.

The Annual Magazine

Gargi College’s TMS publishes an annual magazine that features articles covering marketing trends, popular adverts, scope of marketing in the future and many more interesting topics, all focusing on anything but marketing. The magazine is not something to miss out on if one is a marketing geek, and loves to dive ever so deeply into all the aspects of marketing.

Getting one’s writing published in such a magazine would be a dream come true for many; so grab your chance to get your article published in this eighth edition of the annual magazine by The Marketing Society of Gargi College. Following is the procedure and guidelines to getting your writing published.

General Guidelines

Read the following guidelines carefully and follow the same to participate.

• Not To Forget: Including the link to the advertisement campaign is vital.
• Word Limit: Articles should be within or around the word limit of 250-300 words.
• Format: Only DOC and DOCX formats are acceptable.
• Submission: All entries should be emailed at [email protected] .
• Plagiarism: Plagiarism is strictly prohibited and will result in disqualification.

Eligibility:

• All undergraduate students except Gargi College’s own are eligible to participate. The entries are meant to be from students external to Gargi College.

Details to be mentioned in your entries:

• Participant’s name
• Course
• Contact Details
• College name should be included in the email while submitting the entries.

Topics

TMS has boiled down a few topics, of which, the participants are required to work on ANY ONE. Following are the topics:

• Cultural Heritage as a Competitive Advantage: Leveraging India’s Rich Cultural Legacy in Branding
• Rural Entrepreneurship: Harnessing the Potential of India’s Villages for Global Markets
• Gender-Responsive Trade Policies: Advancing Women’s Economic Empowerment and Global Competitiveness in Viksit Bharat
• The Future of Work: Embracing Remote Work, Digital Nomadism, and Flexible Work Arrangements in Viksit Bharat’s Gig Economy
• Advertisement Review: Analysis of Aim, Appeal, Delivery, Methods and Outcomes of a popular advertisement from the last 10 Years.

Make sure to include the following key aspects in your advertisement review:

• Aim: Explain the primary aim of the advertisement.
• Effectiveness: Explain how effectively the advert delivers the message.
• Target audience: Explain who is the target audience and why.
• Reach: Explain the reach of the advert in terms of culture, education and language of the audience.
• Product: Analyze the product and explain how and if the advertisement is suitable.
• Backdrop analysis: Analyze the backdrop and explain how it set the expectations for the particular campaign or even the entire brand.
• Appeal: Analyze and explain how appealing the advert is logically, emotionally and ethically.
• Controversies: Discuss any concerns that arose towards the advertisement and any controversies created as a result.

Important Date:

Deadline: The last date to submit your entries is 20th February, 2024

For any queries please contact:

Bhavya Duggal (9315774049)
Nishtha (6398778151)